22-01-07

Marshall Motor Group expands its parts operation

All-makes parts programme introduced to generate new revenue

Independent garages in the Peterborough area will have access to a wide range of vehicle parts for all makes of cars from a single source, as Marshall Motor Group expands its parts business. The dealership has been without an all-makes parts capability for several years, but recently decided to re-introduce an offering alongside its OE parts business. Under the XPart All-Makes scheme, Marshall Motor Group will have access to more than 32,000 parts covering all of the main product groups such as brakes, rotating electrics, filters, exhausts and many other products.

“With revenues from vehicle servicing falling as a result of longer service intervals and improved vehicle quality, we were keen to introduce a new revenue stream which would help offset this decline,” explains Roger Sizer, general parts manager,. “By reviving our all-makes capability to run alongside our OE parts business, we will be able to provide local independent garages with all of their vehicle parts, from a single, trusted source.”

Marshall Motor Group re-launched its all-makes capability in Peterborough at the start of November and hopes to distribute parts speedily to more than 100 companies in the local area. The company will be explaining full details of the new service during a trade night which will be held on February 22nd.

“Although we distribute OE parts to more than 500 garages in the region, competition for All-Makes parts is much tougher with customers generally unwilling to wait longer than a few hours for deliveries,” says Sizer. “As a result, we are offering this service to fewer independent garages meaning that we will be able to ensure a consistently high level of service.”

With an existing parts supply business, Marshall Motor Group already had the majority of the infrastructure in place to take advantage of this opportunity. Very little investment was required to set up the operation apart from the £40,000 used to buy the initial stock of around 2,000 product lines. This gives the company more than 90% coverage on fast moving parts of the vehicle parc and with access to a further 30,000 parts from the comprehensive XPart range which can be supplied to Marshall Motor Group overnight.

“We are delighted that Marshall Motor Group has taken the decision to expand its parts operation into All-Makes,” says Ed Pedder, XPart’s All-Makes development manager. “Not only will the company prosper from this expansion, but independent garages in the Peterborough area will also benefit as they will be able to buy top-quality branded parts for all makes of vehicle from a trusted source, with the added ease of having to make just one phone call.”

XPart now has more than 40 locations running its All-Makes programme. Franchise dealerships looking to join this growing number and take advantage of this revenue generation opportunity should contact Ed Pedder on 01455 821674 or 07788 424237. Garages looking to utilise the Marshall Motor Group service should contact Roger Sizer on 01733 213200.

XPart is a wholly owned subsidiary of Caterpillar Logistics Services UK Limited, one of the automotive industry’s leading supply chain management companies. It has established a network of more than 220 XPart AutoService centres across the UK, providing franchise-quality repair at aftermarket rates. Its product range contains more than 32,000 parts for all makes of vehicles and since 2001, it has been responsible for the supply of all genuine MG Rover part.

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